Mainstreaming green economies: pitching to people and power

The annual meeting of the Green Economy Coalition, of which IIED is a member, saw leaders from civil society, media, policy and business assess and discuss the status of the transition to green economies. See how the event unfolded below

  1. Interested in the green economy? Civil society, media, policy & business leaders will discuss mainstreaming today -->  http://www.iied.org/mainstreaming-green-economies-pitching-people-power 
  2. Coverage of the @GECoalition meeting will begin at 9.45am. Tell us your views on green economies using #GECdialogues http://t.co/Nl7rA8VgvP
    Coverage of the @GECoalition meeting will begin at 9.45am. Tell us your views on green economies using #GECdialogues pic.twitter.com/Nl7rA8VgvP
  3. #GEdialogue looking forward to hearing from the speakers @IIED @GECoalition today. Creating pitches to people & power should be interesting
  4. GEC event kicks off with assessment of how green economy are now 'robust', it is time to tell the story and make it mainstream.
  5. Proud to be hosting the @GECoalition in Chartered Accountants' Hall for the next two days #GECdialogue http://t.co/dqAhY4bWKw
    Proud to be hosting the @GECoalition in Chartered Accountants' Hall for the next two days #GECdialogue pic.twitter.com/dqAhY4bWKw
  6. RT @GECoalition: @GECoalition's Oliver Greenfield: "Green economic reform needs collaboration" #GECdialogue
  7. Our Head of CR, @PeterC_tweet, is at "Mainstreaming green economies" ( http://ow.ly/AVNf6 ) today. Follow the discussions on #GECdialogue
  8. Greenfield: We need to take the conversation on green economies into the boardrooms, into homes, and into the pub #GECdialogue
  9. .@UNEP's Fulai Sheng is addressing #GECdialogue on the acceleration of green economy national plans http://t.co/p7UmdCBDD8
    .@UNEP's Fulai Sheng is addressing #GECdialogue on the acceleration of green economy national plans pic.twitter.com/p7UmdCBDD8
  10. Sheng: 68 countries are now actively pursuing green economy policies. "This is not a fad, it's a milestone" @UNEP #GECdialogue
  11. Fulai Sheng: "Green economies are going to be here for some time. @UNEP is trying to provide practical guidance/blueprints" #GECdialogue
  12. @UNEP 's @shengfulai: @GECoalition "a phenomenal network of institutions aiming to bring people into green economy discourse" #GECdialogue
  13. .@Sir_David_King, UK's special representative for #climatechange, discussing the politics & its relevance to economic reform #GECdialogue
  14. China emissions have decreased 5 % over past year - Sir David King @GECoalition
  15. In February, @GECoalition brought together civil society, research & policy reps to discuss green economy challenges:  http://www.greeneconomycoalition.org/updates/real-green-economies-report-now-out 
  16. #climatechange leadership is starting to happen, says @Sir_David_King, with China & US meeting for agreement. But lots unclear #GECdialogue
  17. @GECoalition @IIED @SirDavidKing Green economy (GE) must talk on the Green governance, ignoring it, GE itself could not do stated work.
  18. "No country will take position on climate change unless it helps their economy" #GEDialogue http://t.co/840t3AQoC2
    "No country will take position on climate change unless it helps their economy" #GEDialogue pic.twitter.com/840t3AQoC2
  19. King: "I'm an optimist, I'm in this job because I'm an optimist but [success is] going to need significant political leadership #GECdialogue
  20. .@skc32 of @NewClimateEcon now discussing the economics of transition. #GECdialogue
  21. "This pattern of unplanned urban sprawl is not good for the economy or the climate" says @skc32 #GECdialogue
  22. "All around the world there are political changes making [transition to green economies] much more likely" says @skc32 #GECdialogue
  23. GEC forum: Fascinating predictions from @Sir_David_King on strong possibility of US-China led climate agreement
  24. Green transformations will involve politics and power not just economics and tech change says Melissa leach @IDS_UK #GECdialogue
  25. GEC Forum: Sarah Chapman trails launch of New Climate Economy Commission report this month.
  26. Focus will be on how green economy fits with Treasuries' short term demands and requirements
  27. FEEDBACK: What are your views on the topics being discussed at today's @GECoalition event? Let us know and have your say! #GECdialogue
  28. .@mleach_ids: "It’s tempting to say there are little, local solutions, but that’s where it stops..." (1/2) #GECdialogue
  29. MT @GECoalition: @mleach_ids "Citizen mobilisation and networking vital to the green economy transition we need." #GECdialogue (2/2)
  30. While #GECdialogue continues, @scriberian is working on "Telling the story of the transition to greener economies" http://t.co/6RaLEyObsr
    While #GECdialogue continues, @scriberian is working on "Telling the story of the transition to greener economies" pic.twitter.com/6RaLEyObsr
  31. Some pertinent questions are now being asked regarding the positive storytelling of the transition to green economies... #GECdialogue
  32. David Woolacombe of @PeaceChild: "What we’re missing in the Hans Christian Andersen [approach]. New innovative ways of storytelling needed"
  33. .@_charlesperry: "79 countries have now reached grid parity of solar, and the UK isn't one of them. Leadership starts at home" #GECdialogue
  34. .@abbiepalache "We need to build the story of the shift to a #greeneconomy around the things we love" (1/2) #GECdialogue
  35. Fulai Sheng, UNEP, admits international institutions are poor at storytelling on the green economy #GECdialogue
  36. .@abbiepalache ..."So we view #forests as something we love, not just a financial resource" (2/2) #GECdialogue
  37. On the point expressed by @abbiepalache, here's a relevant blog on #forests & 'love-infused sustainable development':  http://www.iied.org/sustainable-development-requires-infusion-love 
  38. .@shengfulai: "We need help from media (many are here) to tell us how to tell the [positive green economy] stories effectively" #GECdialogue
  39. There is a slight break at the @GECoalition #GECdialogue event as participants create #greeneconomy story pitches
  40. Participants are now pitching #greeneconomy stories to targeted audiences for the approval of a 'Dragons' Den' #GECdialogue
  41. Unusual conference, this. Tables invited to pitch answers to the big question. My table got as far as redefining the q #gecdialogue
  42. @hlovins That should have read "intimidating!"
  43. .@rsagroup's @PeterC_tweet pitches business storytelling. About being sector/company/industry-specific #GECdialogue http://t.co/fXrDPAeuun
    .@rsagroup's @PeterC_tweet pitches business storytelling. About being sector/company/industry-specific #GECdialogue pic.twitter.com/fXrDPAeuun
  44. The q is: what story do we want to tell about moving to a green economy? As a journo, I don't presume to have the answer...
  45. ... but would observe the stories institutions try to tell are often frustratingly vague and impersonal
  46. RT @Waterwise: @rtcc_megan the main barrier to green economy is the lack of real green finance #GECdialogue
  47. Great #greeneconomy pitch by @_charlesperry: "We need a power shift in favour of the facilitators over the obstructors" #GECdialogue
  48. Pitch from Margreet van Doodewaaard @hivos at #GECdialogue: "It’s the green & fair economy, stupid. It’s a given, it’s not going to go away"
  49. #GECdialogue the green economy coalition strategy meeting Stanislav Shmelev speech @environment_art http://t.co/QQguvq581h
    #GECdialogue the green economy coalition strategy meeting Stanislav Shmelev speech @Environment_Art pic.twitter.com/QQguvq581h
  50. .@hlovins not impressed by the GE pitches. "Y’all suck! I heard one story! What is the story for 100% of the whole world?" #GECdialogue
  51. .@hlovins talking to the @GECoalition "We don't have time on green economy, and it's the one thing we need" #GECdialogue
  52. @GECoalition Genius of Hunter Lovins - create the compelling alternative narrative to Chicago School
  53. Strong stuff from @hlovins, highlighting Russell Brand's 'revolution' @BBCNewsnight interview with Jeremy Paxman... (1/2) #GECdialogue
  54. .@hlovins You really want revolution. Sarah Palin shoots better than you! In revolution we lose so what's our story to compete? #GECdialogue
  55. .@James_BG: "You sell a story with a headline. We’ve heard at #GECdialogue a precise picture of the current situation..." (1/2)
  56. .@James_BG: "...but still no headline, so still no story" (2/2) #GECdialogue
  57. RT @GECoalition: @James_BG: "Media coverage of green issues much better now than 5 years ago with more positive stories" #GECDialogue
  58. At meeting discussing what narratives about green economies resonate with people. Few people seem to understand what a story actually is...
  59. Media must tell bad stories too. Story of conflict in GE challenges needs be told @James_BG. #GECDialogue
  60. The basic story elements from @hlovins: We care about people so a story has to have protagonist - a hero or heroine. And a plot #GECdialogue
  61. . @James_BG says need more green economy heroes, willing to burn political bridges. Can’t just be Paul Polman! #GEDialogue
  62. .@hlovins kicking it @GECoalition - green the dream: prosperity, security and meaning #GEdialogue
  63. MT @lizcarlile @hlovins pushes us much harder on what narrative we really have to compete with that around individual liberty? #GECdialogue
  64. RT @lizcarlile: @James_BG says Clean Tech sector needs to own the good news story like the IT sector did twenty years ago #GECdialogue
  65. It’s crunch time @ #GECdialogue! Equity is clear winner in audience vote on how to sell story of #greeneconomy. Environment the clear loser
  66. .@GECoalition asks where to focus efforts to take #greeneconomy story mainstream? Audience votes Dialogue over Advocacy & Evidence Gathering
  67. Here are the results of @GECoalition's question on where to focus to take #greeneconomy story mainstream #GECdialogue http://t.co/AIWXMIGSH2
    Here are the results of @GECoalition's question on where to focus to take #greeneconomy story mainstream #GECdialogue pic.twitter.com/AIWXMIGSH2
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